Digital Marketing Services

Finding New Patients Using Content Marketing

Case Study / Osteopathic Doctor


The Challenge

Dr. Dan Williams, DO wanted to help patients in Indianapolis find natural pain relief and surgery alternatives using osteopathic manipulation and prolotherapy treatments. The challenge was to find the best way to convince new patients to come into his office.


The Solution

Dr. Dan and I worked together to begin educating his new and prospective patients through helpful and free videos and written articles. Even if they didn't schedule an appointment, we wanted to provide them with valuable advice and peace of mind.

After redesigning Dr. Williams' website and optimizing his Facebook and YouTube channels, we created a video content strategy to educate and empower new and existing patients.

Dr. Williams is and continues to be the only osteopathic doctor in Indianapolis creating and sharing these kinds of videos on Facebook.


The Results

#1 Osteopath in Indianapolis and Carmel, IN (Google
#1 Prolotherapy Specialist in Indianapolis and Carmel, IN (Google)
7X Return on Facebook Advertising Spend


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