Digital Marketing Services
 
 

Building a Brand Using Facebook Video Content

Case Study / Private Chiro Office

 
 
 

Modern marketing for the forward-thinking healthcare organization.

 
test2.png

The Challenge

MotivationalDoc was built on a successful YouTube channel and wanted to improve engagement on Facebook by repurposing YouTube videos for the Facebook video content environment.

 

The Solution

MotivationalDoc and I worked together to identify EMEI video content that would add value to his Facebook fans. YouTube video content was then repurposed for Facebook. Each video was titled, transcribed and fit into a 1:1 square video format. A call-to-action was added to the end of each video to drive engagement and shares. Post copy was created to engage desktop users.

 

The Results

117% increase in shares of video content
90% increase in organic video views
72% increase in organic post likes
1.5k new organic Facebook likes (2 weeks)

01 / Before & After

 
 

02 / How It Works

 
video2.png
 
 

 

Request a Facebook marketing strategy for your practice:


Name *
Name
Terms *