Building a Brand Using Facebook Video Content
Case Study / Private Chiro Office
MotivationalDoc was built on a successful YouTube channel and wanted to improve engagement on Facebook by repurposing YouTube videos for the Facebook video content environment.
MotivationalDoc and I worked together to identify EMEI video content that would add value to his Facebook fans. YouTube video content was then repurposed for Facebook. Each video was titled, transcribed and fit into a 1:1 square video format. A call-to-action was added to the end of each video to drive engagement and shares. Post copy was created to engage desktop users.
117% increase in shares of video content
90% increase in organic video views
72% increase in organic post likes
1.5k new organic Facebook likes (2 weeks)
01 / Before & After
02 / How It Works